Wayman Moves From Disjointed Student Acquisition Efforts to Inbound Marketing

Wayman Aviation had always been aware of inbound marketing, but never had a dedicated team capable for executing it properly. Operationally, they leveraged Insightly (CRM) but struggled with to see ROI as student prospects continuously fell through the cracks. After revealing their marketing challenges to OnFocux, Wayman decided to commit to inbound and hand over the reigns to this experienced marketing agency.

And here are the results after just 12 months.


Year-over-year increase in website traffic


Year-over-year increase in leads


Increase in visitor-to-lead conversion

Wayman American Flight Training

About Wayman Aviation

Over the last 30 years, Wayman Aviation has developed into one of the premier Flight Training institutions in South Florida partnering with Miami-Dade College, Embry Riddle Aeronautical University, and Pan Am Academy. They offer a full career prep for FAA certification, to college careers, type ratings, and flow through to airlines such as Sky West and Silver Airways.

Topics: Content Creation, Lead Generation, Website Traffic, Lead Conversion, Blogging, Aviation Marketing, Social Media, SEO, HubSpot

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Download Wayman Case Study and discover how they improved the student recruitment process with Inbound Marketing

Learn more about:

  • How an inbound framework helps to support the admissions team
  • Results for the Blog Strategy and Execution
  • Capturing Lead Information: Converting Visitors Into Leads
  • International – Blog & Social Media Impact
  • Better Marketing Pulse and Increase in Lead Conversion

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